This Condominium has several rare luxury features, including a 24 hour concierge, recently renovated gym, roof-top pool, garage parking – even a state-of-the-art dog washing station. Yet homes in the building were consistently selling for less than similar homes in the neighborhood.
When Katie met with her clients to discuss selling their home, it was clear that they had put a lot into their home over the years and that they wanted to get top dollar for their unit.
In order to get the maximum value for their home, Katie made recommendations on further updates they could make that would result in the most potential interest. Katie proposed a marketing strategy that would focus on the true luxury lifestyle afforded by the well-appointed unit and the building’s amenities. A promotional video was shot of the home that features the unit itself – but also the building amenities – all in an effort to convey the lifestyle being offered.
As a result, the home was under contract weeks faster than other similar units in the building at a higher price than the owners’ had hoped for.